SYSTEM AND METHOD TO EFFICIENTLY GENERATE ELECTRONIC MARKETING CAMPAIGNS
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United States of America Patent
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N/A
Issued Date -
Jul 9, 2015
app pub date -
Jan 8, 2014
filing date -
Jan 8, 2014
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A computerized method and system for efficiently generating a digital marketing campaign is disclosed. The method and system includes receiving, at a server, a request from an enterprise device to generate a marketing campaign using a playbook wizard, providing for display, to the enterprise device, the playbook wizard, the playbook wizard comprising a plurality of prompts to select a recipient list, select a communication template from a database, and select a communication trigger, receiving, at the server, a selection from the enterprise device, the selection identifying at least one recipient list, at least one communication template, and at least one communication trigger, and creating a marketing campaign for each recipient based on the selection.
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