METHOD OF PROVIDING FOR INTERACTIVE VOTING
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United States of America Patent
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Feb 9, 2015
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Apr 7, 2000
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Abstract
An interactive direct response system combines the use of short text message systems transmitted via GSM-SMS enabled cell phones with a database and website to enable advertisers to view in real time customer responses to a direct response campaign. Customers are invited to respond to a defined advertisement on for example a billboard by responding to a single telephone number associated with the website by sending a text message linked to that particular advertisement, i.e. a single word. A computer receives and analyses the responses and sends an acknowledgement message to the customer.
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