Importance

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Abstract

A system, method and computer program product for linking a customer identity to a retail transaction, including a loyalty processing system receiving from a customer device a location of the device; receiving a partial credit card number from a retail transaction performed by the customer; determining if the partial credit card number matches a profile of the customer; determining if the customer is at a location of the retail transaction based on the received location, and the partial credit card number from the retail transaction matching the partial credit card number in the profile; receiving an ID number associated with the customer, and/or the customer device; authenticating the customer based on matching the received ID number with a corresponding ID number in the profile; and if the customer is at the location of the retail transaction, and authenticated, providing loyalty related services including points, rewards issuance, and/or marketing offers.

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First Claim