Tracking and measurement enhancements in a real-time advertisement bidding system
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United States of America Patent
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Mar 19, 2019
Grant Date -
Aug 6, 2015
app pub date -
Feb 3, 2015
filing date -
Feb 3, 2014
priority date (Note) -
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Abstract
Using the disclosed technology, a client device can receive a response from a real-time bidding engine of a real time bidding advertisement insertion system. The response includes information related to a video advertisement to be played by a video player at the client device. The client device can provide the video advertisement to a video player on the client device, execute a program associated with a third-party service provider and send a signaling to a destination provided by the third-party service provider to indicate occurrence of a predefined event as defined by the third-party service provider.
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