PREDICTING ACTIVITY BASED ON ANALYSIS OF MULTIPLE DATA SOURCES
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United States of America Patent
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Aug 20, 2015
app pub date -
Feb 14, 2014
filing date -
Feb 14, 2014
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Abstract
In a method for determining consumer activity, a computer retrieves consumer activity data for a consumer from each of a transactional data, demographic data, and social media data source. The computer determines categories, based, at least in part, on the consumer activity data, ranks the categories for the consumer, which represents consumer activity in each category in each of the three data sources, and assigns a weight to each of the three data sources. The computer calculates, based, at least in part, on the assigned weight and the consumer activity data for each of the three data sources, a score for each category in each of the three data sources for the consumer. The computer adds the scores and ranks each category for the consumer, which represents the consumer activity in each of the categories.
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