Importance

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Abstract

Methods are provided for exploiting the secondary traffic generated by social networking sites. Traffic on a commercial website is constantly monitored by a web analytics tool that collects traffic measurements of hits, button presses, enquiries, purchases etc., as well as the referrer URL of a site, such as a social networking site, through which the commercial website is accessed. The collected measurements are forwarded to a referred traffic analysis system. Concurrently, the referred traffic analysis system crawls the Internet and collects a large number of social networking sites, analyses their content by extracting insight terms and phrases from them. The collected traffic measurements are correlated with the collected insights from the social networking sites, and the top insights that reoccur frequently enough to appear to be a driver for the measurements observed, are presented to the client. A corresponding system is also provided.

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First Claim