SYSTEMS AND METHODS FOR KEYWORD SUGGESTION

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United States of America Patent

SERIAL NO

14242252

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Abstract

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The present disclosure provides a system and method for suggesting a bidding keyword to an advertiser. The system includes a non-transitory processor-readable storage medium comprising a set of instructions for suggesting a bidding keyword to an advertiser; and a processor in communication with the storage medium. The processor is configured to execute the set of instruction to receive an advertisement creative from an advertiser; determine, based on the advertisement creative without using an externally input seed keyword, a recommended bidding keyword associated with the advertisement creative; and return the recommended keyword for online advertisement bidding.

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Patent Owner(s)

Patent OwnerAddress
EXCALIBUR IP LLC140 EAST 45TH STREET 15TH FLOOR NEW YORK NY 10017

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chandra, Rohit Sunnyvale, US 49 1052
Han, Xiao Beijing, CN 187 916
Ma, Lin Beijing, CN 309 1612
Wu, Tingyi Beijing, CN 11 63
Zhang, Weiru Beijing, CN 6 21
ZHUANG, Laurence Beijing, CN 1 9

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