METHOD, APPARATUS, AND COMPUTER PROGRAM PRODUCT FOR CALCULATING PROFIT FOR A PROMOTION AND MARKETING SERVICE
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United States of America Patent
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Issued Date -
Sep 17, 2015
app pub date -
Mar 14, 2014
filing date -
Mar 14, 2014
priority date (Note) -
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Abstract
A method, apparatus and computer program product are provided for calculating profits associated with a promotion or group of promotions offered by a promotion and marketing service. Profits may be calculated based on dynamically determined costs. The costs and profits may be averaged and/or summed for promotions associated with a category, subcategory and/or provider. A configurable view of the data included in the profit calculations may be provided to an internal user of a promotional system. Profit calculations may be used to identify certain types of promotions associated with high profits for a promotion and marketing service.
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