METHOD AND ARRANGEMENT FOR PROVIDING ADAPTIVE BITRATE-DYNAMIC ADVERTISEMENTS
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United States of America Patent
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Oct 22, 2015
app pub date -
Apr 17, 2014
filing date -
Apr 17, 2014
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Abstract
A method and arrangement in an advertisement control system for providing adaptive bitrate-dynamic advertisements in an adaptively streamed video stream defined by a manifest. A bitrate monitor monitors the varying delivery bitrate of the video stream. A processor determines whether the delivery bitrate has fallen below a minimum bitrate threshold of a next advertisement in the manifest. If so, the arrangement replaces the next advertisement with a replacement video chunk such as a replacement advertisement having a minimum bitrate threshold lower than or equal to the delivery bitrate of the video stream. The arrangement may be implemented in an advertisement server, a client device, or a manifest creator.
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