SYSTEM AND METHOD FOR ANALYTICS-BASED ADVERTISING
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United States of America Patent
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Issued Date -
Nov 5, 2015
app pub date -
May 2, 2014
filing date -
May 2, 2014
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Abstract
Various systems and methods for analytics-based advertising are described herein. A system for analytics-based advertising comprises a processing module to receive vehicle traffic data; obtain a vehicle identification of a vehicle from the vehicle traffic data, use the vehicle identification to classify the vehicle into a demographic profile, and calculate a demographic model from the demographic profile. The system includes an advertising module to access a group of advertisements and select an advertisement from the group of advertisements based on the demographic model. The system includes a presentation module to cause the advertisement to be displayed on an outdoor advertising apparatus.
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