Importance

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Abstract

In one example, a method includes determining, based on historical purchase data for a customer, an expectancy value that indicates when the customer is expected to make a purchase from a business, determining, based on the historical purchase data for the customer, a frequency value that indicates at what frequency the customer is expected to make purchases from the business during a future time period, and determining, based on the historical purchase data for the customer, a monetary value that indicates how much the customer is expected to spend during the future time period. In this example, the method includes determining, based on the expectancy value, the frequency value, and the monetary value, a future customer value score that indicates how valuable the customer is likely to be in the future time period.

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First Claim