Importance

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Abstract

Aspects of the disclosure relate to advertisement management that can permit, among other things, administration of delivery of advertisement assets. In one aspect, based at least on a scheduling rule, an advertisement asset associated with a promotional campaign directed to a target audience can be excluded from a delivery queue associated with a media conduit configured to convey content to the target audience. In another aspect, a second media conduit can be identified based at least on the promotional campaign in response to such exclusion. For instance, the second media conduit can be configured to convey content to an alternative audience satisfactorily similar to the target audience. In addition, if open inventory is available at the second media conduit, then the advertisement asset can be automatically scheduled in a delivery queue associated with the second media conduit. The advertisement asset so scheduled can be delivered via the second media conduit.

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First Claim