METHOD OF COMPENSATING A PROVIDER FOR ADVERTISEMENTS DISPLAYED ON A MOBILE PHONE
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United States of America Patent
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app pub date -
Sep 15, 2015
filing date -
Aug 19, 2005
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Abstract
A method and apparatus for advertising on a mobile phone. In one embodiment the method includes the steps of downloading an advertisement to the mobile phone using an advertisement server; selecting the downloaded advertisement on the mobile phone by a user of the mobile phone; providing by a server additional information in response to the user selection; and tracking the selection and additional information by the server. In another embodiment the compensation provided is in response to the display screen of said advertisement. In another embodiment the step of providing additional information includes the step of using space reserved, in the user interface of the mobile phone, for advertisements. Another aspect the invention relates to a system for displaying advertisements on a mobile phone. In one embodiment the system includes a server; and a mobile phone in communication with said server.
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