Importance

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Abstract

A method for efficiently distributing coupons to consumers including, inter alia, storing a plurality of consumer profiles; receiving, from a first device of a first consumer, a first consumer identifier associated with the first consumer and identification of at least one second consumer to whom a coupon, with an associated coupon identifier, is to be forwarded; forwarding the coupon to a second device of the at least one second consumer; creating a coupon forwarding data entry, in a consumer profile of the first consumer; receiving a notification indicating coupon redemption and including at least the coupon identifier; updating a consumer profile of the second consumer to reflect a weighted interest level; identifying from the first database, coupon history information that includes at least forwarding and redemption information associated with the redeemed coupon; and generating statistics based on the identified coupon history information.

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First Claim