SYSTEMS AND METHODS FOR SMOOTH AND EFFECTIVE BUDGET DELIVERY IN ONLINE ADVERTISING
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United States of America Patent
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Issued Date -
Jan 21, 2016
app pub date -
Jul 21, 2014
filing date -
Jul 21, 2014
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Abstract
Systems and methods are provided for smooth and effective budget delivery in online advertising. The system includes a storage including a plurality of user groups, where each user group corresponds to a layer comprising a layer-specific parameter. The system further includes a pacing control server in communication with the storage. The pacing control server is programmed to dynamically update the layer-specific parameter for each layer. The system also includes an ad server in communication with the pacing control server. The ad server is programmed to receive an ad call, assign a layer to the ad call, and get a pacing parameter corresponding to the assigned layer from the pacing control server.
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