Determining effectiveness of advertising campaigns

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 10628846
APP PUB NO 20160027039A1
SERIAL NO

14753481

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An identifier associated with a client machine is accessed, and parameters that define a control group of client machines for a particular advertising campaign are accessed. The advertising campaign is associated with one or more standard advertisements. Whether the client machine is a member of the control group based on the identifier associated with the client machine and the parameters that define the control group is determined. If the determination of whether the client machine is a member of the control group indicates that the client machine is a member of the control group, a control advertisement is caused to be presented on the client machine. The control advertisement is an advertisement not associated with the advertising campaign.

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Patent Owner(s)

Patent OwnerAddress
COMSCORE INC11950 DEMOCRACY DRIVE SUITE 600 RESTON VA 20190
PROXIMIC LLC11950 DEMOCRACY DRIVE SUITE 600 RESTON VA 20190
RENTRAK CORPORATION11950 DEMOCRACY DRIVE SUITE 600 RESTON VA 20190

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Abraham, Magid M Great Falls, US 16 193
Brown, Michael A Asburn, US 96 1374
Chase, Steven Leesburg, US 11 116
Maccarelli, Chad Warrenton, US 3 45
Ramdeholl, Walter Woodbridge, CA 3 45

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