AUDIENCE RECOMMENDATION
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United States of America Patent
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Issued Date -
Jan 28, 2016
app pub date -
Jul 25, 2014
filing date -
Jul 25, 2014
priority date (Note) -
Published
status (Latency Note)
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Abstract
Techniques are provided that include identifying and recommending one or more user segments as an audience for a particular campaign, such as an online advertising campaign, such as even if historical performance information for the particular campaign is limited or unavailable. Similar campaigns to the particular campaign may be identified. High-performing user segments for the similar campaigns may be identified. From these, one or more predicted best-performing user segments for the particular campaign may be identified and recommended as an audience for the particular campaign.
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