METHOD AND SYSTEM FOR NEWS PERSONALIZATION USING MERCHANT TARGETING
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United States of America Patent
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app pub date -
Aug 6, 2014
filing date -
Aug 6, 2014
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Abstract
A method for filtering news content includes: storing a consumer profile, the profile including data related to a consumer; storing, in the consumer profile, a plurality of transaction data entries, each entry including data related to a payment transaction involving the related consumer including a merchant identifier and transaction data; receiving a list of news content items, the list of news content items including data related to a plurality of news content items including publication data; identifying one or more news content items in the list of news content items where the included publication data corresponds to at least one of the merchant identifier and transaction data in one or more transaction data entries stored in the consumer profile; filtering the identified one or more news content items out of the list of news content items; and transmitting the filtered list of news content items.
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