METHOD AND SYSTEM FOR IDENTIFYING MERCHANT MARKET SHARES BASED ON PURCHASE DATA
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United States of America Patent
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Issued Date -
Mar 31, 2016
app pub date -
Sep 26, 2014
filing date -
Sep 26, 2014
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Abstract
A method for identifying consumer segment market shares for a merchant includes: storing a plurality of consumer profiles, each profile including data related to a consumer including a measurement key and plurality of transaction data entries associated with a transaction involving the consumer, each including a merchant identifier for a merchant involved in the transaction; receiving a specific merchant identifier and consumer segments, each segment including a plurality of measurement keys each associated with a consumer; identifying, for each segment, consumer profiles in the database that include a measurement key corresponding to one of the associated keys; calculating, for each segment, a market share based on data included in transaction data entries in each associated consumer profile that includes the specific merchant identifier and transaction data entries in each associated consumer profile that does not include the specific merchant identifier; and transmitting the calculated market share for each segment.
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