Importance

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Abstract

A computer-implemented method of providing a dynamic purchase incentive to a purchase of a product. A product identification is input into a purchasing device which transmits it to a discount server computer along with customer identification data. The discount server computer uses the product identification to retrieve from a product discount database associated product discount data, and uses the customer identification data to retrieve from a customer profile database associated customer profile data. The discount server computer uses the retrieved customer profile data and the product identification to generate a dynamic purchase incentive to be applied to the purchase of the product by the customer, the incentive varying as a function of the retrieved customer profile data and the product identification. The discount server computer transmits the purchase incentive to the purchasing device, and the purchase incentive is applied to the purchase of the product by the customer.

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First Claim