ENHANCED DATA COLLECTION, PROCESSING, AND ANALYSIS
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United States of America Patent
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Apr 30, 2015
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Oct 20, 2014
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Abstract
A method and corresponding apparatus configured to receive data from a plurality of wireless devices. The collected data includes recorded activity at the wireless devices. The method includes analyzing the collected data to produce demographic data. The analyzing includes calculating, based on the collected data, probabilities of individual steps in a path. Each step represents a visit to a website in the path or a physical location in the path. The demographic data is supplied to a data consumer device.
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