USING DATA FROM SOCIAL NETWORKS TO BUILD ACCOUNT HOLDER PROFILES
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United States of America Patent
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Issued Date -
May 12, 2016
app pub date -
Nov 12, 2014
filing date -
Nov 12, 2014
priority date (Note) -
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Abstract
The present disclosure relates to a computer implemented method of building a profile for an account holder 101. The method comprises the steps of: accessing, by a computer, information from one or more social networking accounts 103, the social networking accounts being associated with the account holder; incorporating, by a computer, the information into the profile of the account holder 101; and utilising the information when determining, by a computer, at least one of: a risk score of a transaction, targeted special offers, and targeted goods and services that could be of interest to the account holder.
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