SYSTEMS AND METHODS FOR ATTRIBUTING PURCHASE EVENTS TO PREVIOUS ONLINE ACTIVITY
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United States of America Patent
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Issued Date -
May 26, 2016
app pub date -
Sep 21, 2015
filing date -
Sep 21, 2015
priority date (Note) -
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Abstract
Technologies for attributing payment vehicle purchase events to online activity include a profiler computing system for receiving purchase information associated with a purchase event by a purchaser. The profiler computing system compares the received purchase information to a profile data store to identify a purchaser profile associated with the purchaser. Payment vehicle data and a tracking element are associated with the identified purchaser profile. The purchaser profile can be generated based on purchase information associated with an initial purchase event by the purchaser. The profiler computing system determines whether to attribute the purchase event to online activity of the purchaser based on previous online exposure data associated with the tracking element. Other embodiments are described and claimed.
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