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United States of America Patent
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app pub date -
Mar 7, 2016
filing date -
Sep 4, 2007
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Published
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Abstract
A method of advertising receives a data log that includes the activities of users. The users have unique identifiers and associated profiles that form a user base. The method segments the user base into user segments by types of users. Hence, a first user segment is formed. The users within the first user segment have a profile similarity. The method groups publisher inventory, and forms a first publisher group. The publishers provide content to the users. The method categorizes advertisements and thereby generates a first ad category. The advertisements relate to a marketer, which has various marketer data. The method targets a first advertisement within the first ad category based on at least one of the first ad category, the publisher grouping, and the user segments. A system for ad targeting includes a user module, a publisher module, a marketer and/or advertisement module, and a matching engine. The user module is for receiving a plurality of users and segmenting the users into user segments including a first user segment. The publisher module is for receiving several publishers' inventory and grouping the publishers' inventory into publisher groups that include a first publisher group that has a first inventory location for the presentation of advertising. The marketer-ad module is for receiving advertisements and categorizing the advertisements into ad categories that include a first ad category. The matching engine is for matching the first publisher group and/or the first user segment to the first ad category. The matching engine is also for ranking ads and placing within the first inventory location a first advertisement from the first ad category.
First Claim
Family
- 15 United States
- 10 France
- 8 Japan
- 7 China
- 5 Korea
- 2 Other
Patent Owner(s)
Patent Owner | Address | |
---|---|---|
EXCALIBUR IP LLC | 140 EAST 45TH STREET 15TH FLOOR NEW YORK NY 10017 |
International Classification(s)
Inventor(s)
Inventor Name | Address | # of filed Patents | Total Citations |
---|---|---|---|
Burgess, David A | Menlo Park, US | 18 | 914 |
Kapur, Shyam | Sunnyvale, US | 48 | 2598 |
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Maintenance Fees
Fee | Large entity fee | small entity fee | micro entity fee | due date |
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7.5 Year Payment | $3600.00 | $1800.00 | $900.00 | Dec 30, 2023 |
11.5 Year Payment | $7400.00 | $3700.00 | $1850.00 | Dec 30, 2027 |
Fee | Large entity fee | small entity fee | micro entity fee |
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Surcharge - 7.5 year - Late payment within 6 months | $160.00 | $80.00 | $40.00 |
Surcharge - 11.5 year - Late payment within 6 months | $160.00 | $80.00 | $40.00 |
Surcharge after expiration - Late payment is unavoidable | $700.00 | $350.00 | $175.00 |
Surcharge after expiration - Late payment is unintentional | $1,640.00 | $820.00 | $410.00 |
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