MANAGING AD CAMPAIGNS VIA MOBILE DEVICES
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United States of America Patent
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Issued Date -
Aug 25, 2016
app pub date -
Feb 25, 2015
filing date -
Feb 25, 2015
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Abstract
In a video advertisement system in which video advertisements are provided to users based on a bidding process in which multiple advertisers compete for video ad placement based on their video ad campaigns, a mobile device module under control of an ad campaign manager controls execution of the plurality of advertisement campaigns by displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign, receiving, from the UI, a review request for at least one video advertisement campaign, and playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.
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