Systems and Methods for Managing Reward Payments for Search Results by Search Engines
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United States of America Patent
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Issued Date -
Sep 22, 2016
app pub date -
May 22, 2015
filing date -
Mar 18, 2015
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Abstract
Systems and methods are provided for managing reward payment for search engines to improve identification of consumer merchants (e.g., increase exposure, increase relevance, improve ranking, etc.) in search results from search engines in connection with search requests for the consumer merchants. One exemplary method generally includes receiving a request, from the consumer merchant, for a search benefit associated with the search engine; reducing, by the at least one server, a reward total for the consumer merchant by an amount associated with the search benefit; and transmitting an indicator of the purchased search benefit to the search engine.
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