Apparatus for analyzing advertisement effect and method of analyzing advertisement effect

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United States of America Patent

PATENT NO 10672023
APP PUB NO 20160275544A1
SERIAL NO

15070595

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Abstract

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The present disclosure relates to an advertisement effect analysis apparatus and an advertisement effect analysis method. Specifically, the advertisement effect analysis method collects an advertisement viewing history of a user, determines a display state of an advertisement displayed to a user and a user response, and analyzes an effect of the advertisement displayed to the user based on a determination result.

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Patent Owner(s)

Patent OwnerAddress
SAMSUNG ELECTRONICS CO LTD129 SAMSUNG-RO YEONGTONG-GU SUWON-SI GYEONGGI-DO 16677

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Hwang, Kwang Il Gyeonggi-do, KR 2 7
Jo, Seng Kyoun Sejong, KR 9 49
Jung, Il Gu Daejeon, KR 14 30
Lea, Jong Ho Gyeonggi-do, KR 3 11
Park, Dong Min Gyeonggi-do, KR 9 33
Ryu, Won Seoul, KR 130 1097

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