Predicting content consumption

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 10692098
APP PUB NO 20160335645A1
SERIAL NO

14710096

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods and systems for predicting content consumption are provided herein. An application log of a user, comprising a user's application data, and a viewing log of the user, comprising the user's viewing data (e.g., television programs watched by the user), may be evaluated over a time period to construct a model. The model may comprise a correlation between the viewing log and the application log during the time period (e.g., what applications the user interacts with while watching a program). Second application data, regarding application usage of a second user, may be extracted. The model may be applied to the second application data to identify an expected viewing action of the second user (e.g., what program the second user is likely to watch during the time period based upon applications used by the second user). The second user may be provided with content related to the expected viewing action.

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Patent Owner(s)

Patent OwnerAddress
YAHOO AD TECH LLC22000 AOL WAY DULLES VA 20166

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bentley, Frank Richard San Francisco, US 5 16
Farahat, Ayman Santa Clara, US 31 253
Holz, Christian San Francisco, US 80 648

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