SYSTEMS AND METHODS FOR DETERMINING REACH USING TRUNCATION AND AGGREGATION
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United States of America Patent
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Issued Date -
Dec 22, 2016
app pub date -
Sep 22, 2015
filing date -
Jun 17, 2015
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Abstract
Methods and systems are presented for creating and retrieving a matrix wherein a first dimension represents viewers, a second dimension represents media assets, and each data point represents a probability that a viewer accessed a media asset. The methods further include reducing the number of rows and columns of the matrix based on a desired size of the matrix and calculating a reach value for a media asset based on a the data points in the modified matrix.
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