TARGETED ADVERTISING USING A DIGITAL SIGN

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20160379251A1
SERIAL NO

14752471

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Disclosed herein is a computer system for rendering targeted advertisements. The computer system includes a Web crawling module that generates product information based on product reviews obtained from product review Websites. The computer system also includes a content management module that receives audience metrics and user interest data from a digital sign. The audience metrics describe features of people in the vicinity of the digital sign, and the user interest data is received from a mobile device in the vicinity of the digital sign. The computer system also includes a data miner to correlate the product information, the user interest data, and the audience metrics to identify an advertisement likely to appeal to the user of the mobile device.

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Patent Owner(s)

Patent OwnerAddress
INTEL CORPORATION2200 MISSION COLLEGE BLVD SANTA CLARA CA 95054

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Avalos, Jose A Chandler, US 12 164
Daniel, Miriam Cupertino, US 1 8
Krishnamurthy, Lakshman Portland, US 70 1972
Maini, Rajnish Chandler, US 7 86
Murphy-Hoye, Mary C Phoenix, US 1 8
Rajendran, Archana Tempe, US 2 24
Sanjay, Addicam V Gilbert, US 31 284

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