Importance

Loading Importance Indicators...

Abstract

Provided are techniques for the generation of advertising content based upon users' needs and use cases. The techniques include monitoring social media to generate a history of user interest; identifying a current interest of a user based upon information derived from a group of sources, the first group of sources comprising: social media data corresponding to the user; communications to and from the user; interactions between the user and other users; calendar entries of the user; and a location corresponding to the user; predicting a user case corresponding to a product such that the use case conforms to the current interest; generating an advertisement based upon the use case and a second group of sources, the second group of sources comprising literature corresponding to the product; user feedback with respect to the product; user ratings of the product; and blogs referencing the product; and displaying the advertisement to the user.

Loading the Abstract Image...

First Claim