Systems and Methods For Mobile Campaign Optimization Without Knowing User Identity
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United States of America Patent
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Issued Date -
Jan 5, 2017
app pub date -
Jun 30, 2015
filing date -
Jun 30, 2015
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Abstract
Systems and methods are provided for mobile campaign optimization without knowing user identity. The system includes circuitry configured to obtain mobile application data about a mobile application from at least one mobile device. The system includes circuitry configured to generate a mobile application profile for the mobile application using the mobile application data. The system further includes circuitry configured to select at least one mobile application to show a mobile advertisement in the at least one mobile application at least partially using the mobile application profile.
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