Method and system for analyzing user behavior associated with web contents
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United States of America Patent
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Jan 9, 2024
Grant Date -
Jan 5, 2017
app pub date -
Jun 30, 2015
filing date -
Jun 30, 2015
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Abstract
The present teaching relates to analyzing user behavior associated with web contents. Information related to user interactions associated with a content item placed on a reference property is first obtained. A measurement associated with each user interaction of the content item is determined based on the obtained information. An analyzing model for the content item which characterizes statistics of the measurements associated with the content item is further constructed. A measurement threshold to be used to determine a cost of placing the content item on a target property is further determined using the constructed analyzing model.
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