Importance

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Abstract

Disclosed is method that includes processing the past registered interest data against the past purchase data to identify past purchases resulting from registered past interest so as to determine a period between each of the identified past purchases and the registered past interest; deriving parameters, from one or more of the determined periods, for a prediction algorithm configured to forecast the interval between the interest registered for the particular good or service and purchase of the particular good or service; processing, using the prediction algorithm, present data of interest registered on one or more goods or services that are related to the particular good or service to calculate an estimate of the interval between the registered present interest and the purchase of the particular good or service; and planning the product related activities in response to the estimated interval. Related apparatus and a non-transitory computer readable medium are also disclosed.

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First Claim