ANALYZING SEARCH QUERIES TO DETERMINE A USER AFFINITY AND FILTER SEARCH RESULTS
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United States of America Patent
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Issued Date -
Feb 2, 2017
app pub date -
Jul 31, 2015
filing date -
Jul 31, 2015
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Abstract
According to embodiments of the present invention, machines, systems, computer-implemented methods and computer program products for retrieving information pertaining to an affinity of a user are provided. In some embodiments, a search query is received from a user. The search query is analyzed to determine a bias of the user. The social media activity of the user is evaluated to determine affinity indicators for the user. Prior searches and selection of search results by the user is evaluated to detect patterns of the user. An affinity of the user is determined based on the bias, affinity indicators, and patterns. Initial search results are generated that satisfy the search query, and the initial search results are filtered based on the determined affinity of the user to produce search results in accordance with the determined affinity of the user.
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