Brand personality perception gap identification and gap closing recommendation generation

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United States of America Patent

PATENT NO 10395258
APP PUB NO 20170061448A1
SERIAL NO

14839178

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Abstract

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Mechanisms are provided to implement a brand personality perception gap assessment engine. The mechanisms receive an inferred brand personality for a specified brand. The mechanisms further receive an intended brand personality for the specified brand. The mechanisms calculate at least one gap between the inferred brand personality and the intended brand personality. The mechanisms output an output indicating aspects of the at least one gap.

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Patent Owner(s)

  • INTERNATIONAL BUSINESS MACHINE CORPORATION

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Akkiraju, Rama Kalyani T Yorktown Heights, US 58 579
Gou, Liang San Jose, US 38 160
Liu, Haibin San Jose, US 47 115
Mahmud, Jalal U San Jose, US 68 631
Sinha, Vibha S Santa Clara, US 57 524
Xu, Anbang San Jose, US 50 284

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