METHODS AND SYSTEMS FOR MEASURING EFFICIENCY OF RETARGETING ACROSS PLATFORMS
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United States of America Patent
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Issued Date -
Mar 23, 2017
app pub date -
Sep 18, 2015
filing date -
Sep 18, 2015
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Abstract
Methods and systems are described herein to transition between displaying a first advertisement at a first platform and a second advertisement at a second platform, where the first advertisement and the second advertisement are related by metadata, and used to determine a threshold for retargeting. The methods and systems may also determine a retargeting sequence of displaying a sequence of advertisements based on prior viewing behavior that resulted in a conversion event.
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