METHOD AND SYSTEM FOR PRIVACY-FRIENDLY LOCATION-BASED ADVERTISING

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United States of America Patent

SERIAL NO

14872199

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Abstract

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A system and method that enables a LBS provider to provide a location-based marketplace for third-party businesses to market or advertise location- and/or need-based offers to users while keeping the users' information confidential from both the LBS provider and the third party businesses is provided. While the LBS provider is able to identify a user, it cannot learn his/her needs. The third party businesses can learn the user needs, but not the identity of the users with the need. A business can compare its target location for a marketing/advertising campaign to the user's location, such that it can learn when a user is currently at a target location. However, the business will fail to learn the identity of a user in the target location, or any information about the user's current location when outside of the target location.

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Patent Owner(s)

Patent OwnerAddress
PITNEY BOWES INC1 ELMCROFT ROAD STAMFORD CT 06926-0700

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Desmond, John G Fairfield, US 8 31
GU, QIUJU Trumbull, US 4 21
Olumofin, Femi Cupertino, US 9 7
Swenson, Michael P Brookfield, US 12 70

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