METHOD AND SYSTEM FOR PRIVACY-FRIENDLY LOCATION-BASED ADVERTISING
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United States of America Patent
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app pub date -
Oct 1, 2015
filing date -
Oct 1, 2015
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system and method that enables a LBS provider to provide a location-based marketplace for third-party businesses to market or advertise location- and/or need-based offers to users while keeping the users' information confidential from both the LBS provider and the third party businesses is provided. While the LBS provider is able to identify a user, it cannot learn his/her needs. The third party businesses can learn the user needs, but not the identity of the users with the need. A business can compare its target location for a marketing/advertising campaign to the user's location, such that it can learn when a user is currently at a target location. However, the business will fail to learn the identity of a user in the target location, or any information about the user's current location when outside of the target location.
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