Importance

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Abstract

In some embodiments, a method comprises: for each one of a plurality of first category objects, calculating a corresponding affinity value for the corresponding one of the plurality of first category objects with respect to a second category object based on the corresponding number of persons associated with both the corresponding one of the plurality of first category objects and the second category object from a plurality of second category objects, the number of persons associated with the second category object, the corresponding number of second category objects that are associated with a person that is associated with the corresponding one of the plurality of first category objects, and the number of second category objects in the plurality of second category objects; ranking the first category objects based on their corresponding affinity values; and performing a function of an online service based on the ranking of the first category objects.

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