Methods and Apparatus for Identifying Customer Segments from Transaction Data
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United States of America Patent
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Nov 1, 2016
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Nov 2, 2015
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Abstract
A computer implemented method of identifying customer segments from transaction data is provided. The method includes receiving transaction data that includes transaction indications. Each transaction indication includes an indication of a transaction date and a cardholder identifier. The method also includes classifying spending behavior of a cardholder in a first period into classifications from a plurality of classifications and further classifying spending behavior of the cardholder in a second period into classifications from a plurality of classifications. The method also includes comparing the classification of the spend behavior of the cardholder in the first period with the classification of the spend behavior of the cardholder in the second period and associating the cardholder with one of a plurality of customer segments based on a result of the comparison.
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