SYSTEM, METHOD, AND RECORDING MEDIUM FOR YIELD MANAGEMENT OF EVENTS
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United States of America Patent
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Nov 6, 2015
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Nov 6, 2015
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Abstract
A yield management system, method, and non-transitory recording medium for an event, including modeling demand for tickets for the event to create a demand model, analyzing data comprising recent consumer purchases of the tickets for the event and recent advertising for the same event, and adjusting decision variables, comprising advertising spending for the event, the split thereof to various media, and the price of tickets, based on the data and the demand model.
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