User-Configurable Settings for Web-Based Advertising

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United States of America Patent

SERIAL NO

15070105

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An aspect of providing user-configurable settings for web-based advertising includes creating, via a computer processor, a data structure at a client browser. The data structure is created from user-inputted subjects of interest. An aspect also includes sending, during a session between the client browser and a server from a domain, information about an availability of the data structure; and receiving an advertisement from the server based on the subjects of interest in the data structure.

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Patent Owner(s)

Patent OwnerAddress
INTERNATIONAL BUSINESS MACHINES CORPORATIONNEW ORCHARD ROAD ARMONK NY 10504

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Allen, Tracy C Oakland, US 3 1
Bryant, Charles J Binghamton, US 3 1
Moluguru, Ajay K Frisco, US 3 1
Tedesco, Eileen P Sharon, US 20 96
Vidmar, Cherri M Gilroy, US 2 0

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