Systems and methods for ad placement in content streams
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United States of America Patent
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Nov 10, 2020
Grant Date -
May 25, 2017
app pub date -
Nov 25, 2015
filing date -
Nov 25, 2015
priority date (Note) -
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status (Latency Note)
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Abstract
The disclosure relates to a computer server system implementing a method to obtain a plurality of online articles for display on a webpage; obtain a candidate promoted content for each of the plurality of online articles; for each of the plurality of online article and the corresponding candidate promoted content pairs: determine a virality score of the online article indicating popularity of the online article among online users; determine a similarity score indicating similarity between the online article and the candidate promoted content; determine a qualification score based on the virality score and the similarity score; select a pair of target article and target promoted content from the plurality of article and candidate promoted content pairs based on the corresponding qualification scores; and display the target promoted content on the webpage.
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