APPRATUS FOR AUDIENCE MEASUREMENT ON MULTIPLE DEVICES AND METHOD OF ANALYZING DATA FOR THE SAME
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United States of America Patent
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Issued Date -
May 25, 2017
app pub date -
Nov 18, 2016
filing date -
Nov 19, 2015
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Abstract
Apparatuses for audience measurement on various user devices and data analysis methods for audience measurement on various user devices are disclosed. An audience measurement apparatus in an N-screen environment may comprise a gathering part configured to collect viewing data including screen images captured from a viewing device and time information on times at which the screen images are captured; and an analysis part configured to obtain information necessary for audience measurement by analyzing the collected viewing data.
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