Generating actionable suggestions for improving user engagement with online advertisements

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United States of America Patent

PATENT NO 10755303
APP PUB NO 20170154356A1
SERIAL NO

14954118

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Abstract

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An online advertising system receives an advertisement from an advertiser. The system analyzes the advertisement, extracts its features and provides to the advertiser a quality rating for the advertisement which depends on a user engagement factor such as the predicted dwell time for the ad, given its features. The system further provides to the advertiser suggestions for improvements to the advertisement, such as a list of actionable guidelines that can improve the expected dwell time of the ad, and likely its conversion rate.

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Patent Owner(s)

Patent OwnerAddress
YAHOO AD TECH LLC22000 AOL WAY DULLES VA 20166

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Barbieri, Nicola London, GB 9 190
Lalmas, Mounia Essex, GB 7 122
Sangal, Puneet Mohan Cupertino, US 7 88
Silvestri, Fabrizio London, GB 13 281
Tolomei, Gabriele London, GB 4 47
Trevisiol, Michele Verona, IT 5 73

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