METHOD AND SYSTEM FOR VALUATION OF SOCIAL INFLUENCE

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United States of America Patent

SERIAL NO

14960842

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Abstract

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A method for generation of an index of influence for an individual using social network and electronic transaction data includes: storing transaction messages, each related to a transaction including a time, date, and transaction data; receiving social media data associated with a user of a social network, the data including a number of followers and secondary followers of the user and data associated with shared content including a shared time, shared date, and a data value corresponding to a product or merchant; identifying transaction messages where the time and date are within a predetermined period of the shared time and date and where the transaction data corresponds to the data value; calculating a rate of return for the user based on the number of followers and secondary followers and the number of transaction messages in the subset; and identifying an influence index based on the calculated rate of return.

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Patent Owner(s)

Patent OwnerAddress
MASTERCARD INTERNATIONAL INCORPORATED2000 PURCHASE STREET PURCHASE NY 10577

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
BHATTACHARJEE, Manash Jersey City, US 47 264
GHOSH, Debashis Charlotte, US 229 3370
SHUKEN, Randall K Westport, US 19 167

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