IDENTIFYING BUSINESS ONLINE SOCIAL PRESENCE WITH NAME AND ADDRESS USING SPATIAL FILTERS
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United States of America Patent
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Issued Date -
Jun 15, 2017
app pub date -
Dec 11, 2015
filing date -
Dec 11, 2015
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Abstract
Methods and systems for better identifying a business's online social presence using name and address as provided. Geocoding technology is used to enhance business location information with geographic coordinates. A scanning engine is provided that can search a wide range of social media spaces, including, for example and without limitation, FaceBook, Twitter, Yelp, LinkedIn, YouTube, Flickr, Blog, etc. to identify the social presence of a business. The search is performed using the business's name and a defined spatial boundary based on the geographic coordinates and inferred contextual information, thereby reducing the ambiguity caused by information incompleteness and variation in social profiles. Utilizing the spatial filters results in an improved match rate and match accuracy.
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