Resource size-based content item selection

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 10614153
APP PUB NO 20170300456A1
SERIAL NO

15638312

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Abstract

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Systems and methods for automatically determining a content item size may be based on a size of a viewport and a width of a parent element. A script may be configured to determine a size of a viewport, determine a width of a parent element of a resource, and determine a content item size based, at least in part, on the size of the view port and the width of the parent element. A dimension of the determined content item size may be used by a content item selection system to determine a set of content items. A content item selection system may select a content item from the determined set of content items and serve data to effect display of the selected content item in the parent element with the resource.

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Patent Owner(s)

  • GOOGLE LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bhaya, Gaurav Sunnyvale, US 93 843
Hemens, Lewis Jay London, GB 9 74
Rimmer, Graeme John Twickenham, GB 9 74
Stets, Robert Mountain View, US 61 692

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