Importance

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Abstract

Embodiments of the present invention provide systems and methods for customer segmentation. Customers can use mobile devices to interact with e-commerce retailers via Internet connections, in order to shop for products and services. E-commerce retailers aim to provide a more personalized shopping experience. Based on voice interactions with a customer, e-commerce retailers may apply embodiments of the present invention to store voice segments of a customer; assign voice segments to the customer; analyze the customer's spending behaviors; assign a customer segment to the customer based on the customer's spending behaviors; and generate offers to the customer based on the customer segment.

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First Claim